Customer Success Program Manager

Twilio Segment – April 2021-Current

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.

• Manage programs serving $30m ARR portfolio of self-service customers
• Drive strategy for onboarding, activation, and product adoption through scalable channels
• Build in-app surveys and product tours for research, enablement, and customer events
• Partner with UX research teams to deepen our understanding of our customers

Product Manager

PivotPoint Retail Solutions — Sept. 2019–Apr. 2021

Responsible for building trust with our customers, gathering feedback, and defining functional requirements for Switchback, a B2B data-sharing platform for independent outdoor retailers and global brands including Patagonia, The North Face, and Smartwool.

• Demonstrate functionality and host feedback sessions with users, advocate for best practices
• Ensure themes on our roadmap connect to business outcomes for our customers
• Collaborate with VPs of Sales for various global outdoor brands to define use cases
• Responsible for UX/UI, feature prioritization, stakeholder meetings
• Coordinate integration with over 10 point-of-sale systems

Brand & Web Designer

masonschroder.com — Jan. 2017–Sept. 2019

Consulted business owners and marketing teams through design and web development.

• Design, develop, and provide hosting for marketing websites for various clients
• Freelance marketing for SaaS company, FiveStars
• Rebranded Roto Pass Daily website for ESPN analyst Matthew Barry
• Designed over 50 digital campaigns for ecommerce brand Stephen David Leonard

Brand & Marketing Consultant

The Wedding Standard — Apr. 2016–Sept. 2019

Consulted owner through the redesign of community-focused advertising platform in the wedding industry, The Wedding Standard.

• Grew membership revenue 3X within 6 months of launching optimized web platform
• Developed core brand messaging and coordinated website redesign project
• Designed bi-annual editorial magazine to showcase the top vendors on the Central Coast

Owner & Photographer

Mason & Megan Photography — 2012–2021

Created and developed a sought-after wedding photography brand, managed all aspects of business operations including marketing, sales, and production.

• Optimized funnel to increase visitor conversion and produce 200+ qualified leads/year
• Designed & iterated on brand website to drive increased traffic through SEO & social media
• Grew annual revenue 5X in the first 3 years of business with continued YoY growth

Visual Designer

Shopatron — June 2013–Aug. 2014

B2B SaaS company specialized in order management solutions for eCommerce. I supported both sales & marketing teams with print and digital assets focused on demand generation.

• Designed display ads, infographics, eBooks, as well as trade show materials & custom pitch decks for business development.

Dynamic, Inclusive, Engaging Advocate

I’m at my best when I’m solving problems that make a difference to real people.

• Adaptable, curious, growth-mindset
• Customer-centric problem solver
• Collaborative team player
• Thrives in cross-functional environments

Contact

949-683-6813

[email protected]

Linkedin: @masonschroder

📍 San Luis Obispo, CA

Skills

Product Management, Consulting, UX Research, Creative Direction, Product Marketing, Brand Positioning, Strategic Planning, Sales

Tools

Segment, Amplitude, Asana, Customer.io, Chameleon, Jira, Confluence, Figma, Webflow, Google, Notion, Zapier

Education

B.A. in Graphic Design - 2011